Instagram is a popular social media marketing platform that has more than 500 million business accounts. It is a powerful visual media platform that tops higher than other social media giants like Facebook, YouTube, Twitter, Snapchat, TikTok, and much more in terms of engagement. The engagement rate of Instagram is 65% higher than other social media platforms. The application currently has over more than one billion monthly active users worldwide, where more than 70% of active users are younger demographics such as generation Z and Millennial. In general, the younger generation audience prefers authentic and transparent content rather than any lifestyle content. That is one of the main reasons for higher engagement rates on Instagram.
Influencer marketing is a popular marketing strategy in digital marketing that gains more following to any business, brand, service, or product. Influencer marketing on Instagram is highly increasing in recent times. It is also proven that anyone with an Instagram account with a more massive potential following can become an Instagram influencer. More than 60% of influencers on Instagram and more than 40% of users buy influencer recommended products or services.
Initially, the recommendation of products is called celebrity endorsements, but now influencer marketing is highly efficient as it comes with a budget-friendly collaboration for many businesses. There are various types of social media influencers based on their followers’ range, such as nano-influencers, micro-influencers, macro-influencers, and mega influencers. Micro-influencers are individuals who have active followers ranging between 1000 to 10000 followers. When it is Instagram influencing, smaller is always better.
With the rise of Instagram influencer marketing, brands and agencies have been racing to spend thousands of dollars to high profile social media influencers with a massive following. In general, brands need to spend one billion dollars to work with influencers as they find a solid return on investment through sales conversions. Instagram influencer marketing has skyrocketed in popularity for many business industries such as fashion, lifestyle, food, travel, and business. The organic search is the most cost-effective and fast-growing online acquisition channel that gains more engagement. But for many small business companies reaching the high profile influencer takes more time, effort, and money.
The recent influencer marketing study has proved that the micro-influencers can directly attract and communicate with followers or audiences, which increases engagement rate and sales conversion rates than high profile Instagram influencers. Micro-influencers can create authentic content that allows followers to trust their recommendations.
What Is Micro-Influencer Marketing?
Micro-influencer refers to content creators with more followers ranging from 1000 to 100000, who create dedicated content on social media. Micro-influencers grow their followers through niche visual content creating in a more authentic way to build audience trust. Various micro-influencers post content focusing on specific niches such as fashion, consumer goods, food, travel, and much more. The effective use of hashtags and creative visual content will feature influencers’ content, making it easier for followers to engage in various niche content. Now that you understand the power of micro-influencer marketing on Instagram, the below are the four effective reasons for business or marketers to work with micro-influencers.
Micro-Influencers Are Smaller And Yet Target More Audiences
When you have millions of followers with various interests, it will be very tricky to create content that appeals to every audience. In contrast, micro-influencers create content that they are passionate about, whether food, fitness, or photography, which helps them create a community of followers with the same interest. Targeting these audiences will generate more lead to sales conversions.
Micro-Influencers Are Authentic And Credible
Micro-influencers are regular people who invest their best efforts in their online presence. They respond to follower’s impressions and queries consistently. When a brand collaborates with micro-influencers, they can earn more authenticity and engagement.
Micro-Influencers Are More Creative
Micro-influencers are individuals who have become popular among a wider range of audiences from the bottom. They value their content creation and would be ethical to their marketing measures. They work hard to provide creative content that resonates with them continuously.
Micro-Influencers Are Cost-Effective
If you are a small business buy Instagram reels likes just start investing in Instagram influencer marketing, you will not drop thousands of dollars in influencer collaboration. Micro-influencers are cost-effective than other high profile endorsements. Collaborate with a micro-influencer to deliver high engagement and drive more sales conversions.